On November 20, 2019, “The Copper Ring Award” ceremony of the IAAPA (International Association of Amusement Parks and Arts) was held in Orlando, USA. In the competition with the world-class top peers and the harsh selection of global industry experts, The Legend of Camel Bells of Huaxia Culture and Tourism Group won the Best Live Performance Award —–“The Copper Ring Award!”
It was worth noting that The Lion King of French Disney and Oh, Long Live in Summer of Tokyo Disney were nominated for the award along with The Legend of Camel Bells together. Finally, the lion lost the domineering roar, and The Legend of Camel Bells stood out in the competition in the encirclement of two Disney companies, and won the crown! A pair of unique “black eyes” had conquered all the “blue eyes” on the scene and attracted the eyes of the whole world. Huaxia Culture and Tourism Group also could represent China to take root in the world-class leading performance ranks formally. And China will no longer be absent from the top clubs in the global performance industry!
As an unexpected winner, Huaxia Culture and Tourism Group defeated the global industry giant with its strength
It was not the first time that Huaxia Culture and Tourism Group had been affirmed by such a world-class authority. On November 19, 2019, the day before IAAPA grant awards, the TEA Award, known as the “Oscar” in the world of the Global Theme Park Industry, announced the 26th winners list. The Legend of Mortals of Weihai Huaxia City, a part of Huaxia Culture and Tourism Group, won the Outstanding Achievement Award –The TEA Award, which represented the outstanding achievement and the highest standard of art and science in the world-class theme entertainment industry. It was also the only award-winning Chinese performance enterprise which received the award on the same stage with Universal Studios, Disney and other international giants . Similarly, as early as April 13, 2019, because of The Legend of Camel Bells, the Huaxia Culture and Tourism Group, as an unexpected winner, took back the trophy from the United States, which made the same industry of foreign countries stunned. It had won a lot of applause, and the world has witnessed the strength of Huaxia Culture and Tourism Group for the first time. The Legend of Mortals won the award again this time. It could be said that Huaxia Culture and Tourism Group won the grand awards successively and was affirmed again!
The “Legend” series of Huaxia Performance of Huaxia Culture and Tourism Group had been very popular in China, and won many awards from different authoritative organizations in the world, which proved that the series had not only been popular with the public, but also conquered the global industry experts with its characteristics. Besides, it defeated the world-class industry giants with its strength. As an unexpected winner, Huaxia Culture and Tourism Group is “shocking” the world of Chinese performance and leading the latest trend of the world-class performance.
Cultural Connotation + Technological Innovation, Huaxia Culture and Tourism Group is on the Top of the World-class Performance
As a matter of fact, it was a certain event that Huaxia Culture and Tourism Group won the world-class awards successively. The cultural connotation and unique innovation were its two sharp swords! As the third chapter, with the main line of “The belt and road”, The Legend of Camel Bells had showed the glory of the Millennium Silk Road again and spread the cultural legend in the glorious history of Huaxia with its positive energy. In The legend of Mortals and The Legend of Southern Fujian, Huaxia performance also integrated the local characteristics and folk culture, conducted in-depth excavation and analysis, showed the best presentation and expression finally. Because of “the nature of culture”, Huaxia performance had the “soul!”
In terms of innovation, the “Legend” Series of Huaxia Performance create the first movable auditorium which can accommodate 3000 people to watch the performance at the same time, which break the traditional viewing mode of audiences facing a stage for thousands of years. Its innovation lies in that the audiences are surrounded by the stage, which is a new three-dimensional viewing experience and a subversive revolution in the history of world-class performance. Among them, the performance venue of The Legend of Mortals was built on the abandoned “mine pits”. Such “magical” behavior touched and shocked the whole world, and called for new environmental protection issues in the world at the same time! With many years of research and development experience in heavy industrial machinery technology, Huaxia Culture and Tourism Group has applied 47 stage’s invention patents and utility model patents, which had laid a strong scientific and technological foundation for the performance, and also ensured that the performance could not be copied and transcended.
The world should recognize the far-reaching and confident Chinese culture, and should not watch the innovation of Chinese performance with prejudice. With the new mode of “culture + technology + tourism” and strong influence, Huaxia Culture and Tourism Group had taken off the “colorful glasses “of western people and broken through the dilemma that world-class awards are all foreign works. It rushed out of China and walked to the world, became a beautiful business card to show Chinese culture.
With the popularity of the public and the praise of the industry, Huaxia Culture and Tourism Group will make every effort to create new achievements
The purpose of a commercial performance is to arouse the public’s cheers, but only the box office is to verify the effect of cheers. The Legend of Mortals which rose from the ruins of the mine pits, was not favored by the experts in the industry, but was warmly welcomed by the audience. Xi’an is a cultural pile, even a toilet has its culture, but there is no world-class cultural performance. When Beijing’s big name heard that Shandong people were going to Xi’an for performance, they didn’t believe it and screamed. However, eight box offices a day at its best was the best response to them. Abaka, the well-known CEO of the UAE royal family, was arranged by the royal family to watch The Legend of Camel Bells in Xi’an. He said excitedly after watching it, “I’ve seen a lot of performances all over the world. This is the best one in the world!” Huaxia Culture and Tourism Group promoted the performance of Xi’an to the world-class standards!
Tell the Chinese story with the simplest performance”, while ranking in the top five scales of national tourism and performance group, Huaxia Culture and Tourism Group has been playing the role of a follower, striving for better in the collision with the world-class top performances. Nowadays, Huaxia Culture and Tourism Group has become an outstanding representative of China under the flash of world-class performance, a leader in the world-class theme entertainment industry, and a beautiful business card which represents the highest standards of art and science in the world-class entertainment industry. With the original intention and perseverance, Huaxia Culture and Tourism Group has always been responsible for the great rejuvenation of the Chinese nation, and continues to create cultural performances and tourist attractions which tourists and ordinary people like.